Skip to content
SIDE TABLE _ Cover Image _ 1920 x 1080

Call #1

An open call inviting designers to rethink a timeless object: the side table. Participation is free — scroll down to read the brief and get involved!

Company

This Call is brought to you directly by DesignWanted.

DesignWanted is an Italian design magazine, with a global outlook. Rooted in Milan and reaching over 40 countries through content and partnerships, our mission is to uncover and narrate the finest aspects of contemporary design. Each day, we curate and share projects, opinions, ideas, and reports related to the ever-evolving world of design, sourcing content from every corner of the globe.

Our stories feature both emerging talents and design icons, as well as innovative startups and established brands—resulting in a balance of quantity and quality that makes DesignWanted one of the most followed and appreciated sources and communities on the international stage.

Brief & Prize

Furniture Design

To mark the launch of Ideas for Business, DesignWanted is introducing the Call #1 — an open invitation to explore fresh perspectives and innovative approaches to reimagine a timeless furniture piece.

We’re excited to welcome you to our Call #1. This is an invitation to move past tradition, embracing daring ideas, unconventional aesthetics, and forward-thinking functionalities. The jury will select the top 3 projects, which will be recognized and featured for their creativity and innovation.

WHAT WE ARE LOOKING FOR

  • Creativity: an original and unseen approach
  • Functionality: a balance of aesthetics and usability
  • Vision: a concept that adds value to the category

GETTING STARTED

You have complete freedom in how you interpret the concept. You may begin by reflecting on the role of the side table in everyday life, or by addressing a specific question or challenge you’ve observed within this product category.

Once the concept is defined, we encourage you to focus on communicating your idea clearly and effectively through a high-quality final rendering that highlights materials, proportions, and design details.

EXPECTED DELIVERABLES

  • A pdf presentation (max 10MB) with a description of your concept and key details
  • 3 high-quality renders in JPG or PNG format 1920x1080px*
  • 3 high-quality renders in JPG or PNG format 1080x1350px*
  • Optional: sketches or creative process materials (e.g., mood-boards, concept sketches), to be included in the pdf

*You are required to submit a total of 3 unique images, but in multiple formats to ensure we have the necessary material for potential post-call publications.

Submission Instructions: Cover Image (Featured Image): In the submission form, you’ll find a field to upload a Cover Image. → Upload the best of your 3 renders, in 1920 x 1080 format. Gallery Images: Below the cover image section, you’ll find the Gallery Images field. → Upload the remaining 5 images: 2 images in 1920 x 1080 format 3 images in 1080 x 1350 format

JUDGING CRITERIA

Submissions will be evaluated based on:

  • Concept Presentation: clarity and effectiveness in communicating the idea, supported by descriptions and complementary materials.
  • Originality & Innovation: the uniqueness of the concept and its potential to introduce new perspectives or solutions.
  • Visual Quality: aesthetic value, attention to detail, and overall impact of the renderings or visual representations.
  • Concept-Execution Coherence: alignment between the original idea and its final execution, ensuring consistency and credibility.

LANGUAGE

Ideas for Business by DesignWanted speaks to a global audience, so we kindly ask that all content — including abstracts, descriptions, and tags — be provided in English.

CALL TIMELINE

  • You can submit your idea within the 15th of June (23:59, CET)
  • We will comunicate the top 3 projects on the 20th of June

PARTICIPATION CRITERIA

Participation is free and open to creative talents of any nationality who are 18 years or older. Participants may submit one project for the Call. For more info, please read our Terms & Conditions.

PRIZES

The selection of winners will be based on the Jurors’ final and unquestionable decision. The process will follow these steps:

  • Review of all submitted projects
  • Selection of 10 shortlisted projects by DesignWanted
  • Selection of 3 winners by the appointed Jury

Each winner will receive the following prize:

  • n. 1 exclusive editorial article on DesignWanted
  • n. 1 exclusive Instagram post on DesignWanted’s official account
  • n. 1 feature in a dedicated article spotlighting the winners on DesignWanted, supported by social media promotion and inclusion in our newsletter.

Judges

1
/
1

Each Ideas for Business call is backed by the expertise of independent designers who, through their experience, insight, and passion, assist in selecting the submitted projects.

Juan Torres _ Ideas for Business _ Juror
Juan Torres
Creative Director at DesignWanted

Creative Director at DesignWanted, designer, and strategic consultant, working across set design and complex curatorial and institutional projects.

Mario Alessiani _ Juror at Ideas for Business by DesignWanted 3
Mario Alessiani
Founder at Mario Alessiani Design

An Italian industrial designer, founder of Mario Alessiani Studio, where he leads projects at the intersection of functionality, aesthetics, and innovation.

Deniz Aktay _ Juror at Ideas for Business by DesignWanted 2
Deniz Aktay
Founder at Dezin Studio

Deniz Aktay is a German designer and founder of DEZIN, known for minimalist, material-driven design that balances form and function.

Frequently Asked Questions